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GoToBiz.co.uk Web
Solutions will develop your site with the objective of maximising
site visitors, leads and sales.
- Effective content with "calls to action"
- Fast to load
- Intuitive navigation
- No irritating gimmicks
- Search engine friendly
Certain web design techniques will result in problems that give
rise to problems. The causes of these problems include:
Using 'frames' technology will often lead to search engines
being unable to find the content on your site. So there little
chance of your site being placed high on the search engines'
results. It is possible to have a site using frames which is still
accessible to search engines, but it has to be especially designed
for the purpose.
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- Use of 'flash' and excessive use of images
Nearly all search engines do not understand flash, so may never
get past a flash doorway page to your site. In addition, visitors
to your site may merely see the flash page as a barrier to getting
to the real content.
Large numbers of images will slow down your site. Sometimes
sites are designed with whole pages constructed from images.
Search engines will not be able to analyse the content of these
pages.
It should be easy for someone to get round the site and find
what they want!
- Failure to emphasize benefits
Your site should emphasize the benefits that
you can provide to the potential customer, and why they should buy
from you rather than go elsewhere. Think in terms of what the site
user is looking for.
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